PocketMall - Manager - Social Media

Job Description :

KRAS :

- Plan, execute and track all paid marketing campaigns across Facebook, Linked-in, E-mails and other paid acquisition channels.

- Plan different marketing campaigns including but not limited to BTL, Activation, Events etc.

- Come-up with relevant events/ platforms/ ideas suitable for product growth.

- Develop and execute a comprehensive social media strategy aligned with marketing goals and brand identity areas for improvement.

- Up to date with social media trends, best practices and emerging platforms.

- Design and implement social media strategy to align with business goals

- Set specific objectives and report on ROI

- Monitor SEO & SEM and web traffic metrics.

- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency.

- Plan & engage in Campaign Management actively

- Coordinating with Graphic Design Manager and designer team to get the best results.

- Engage in Advertisement Management.

- Experience in chat support handle.

- Confident, Self-Motivated willing to take initiatives for generating new ideas.

- Excellent in Communication skills.

Incumbent Profile :

- Sound knowledge of SEO, keyword research and Google Analytics

- Knowledge of online marketing channels. Exposure of Handling Analytical Tools.

- Excellent in Communication skills.

- Salary Range: As Per Standard

- 2+ Years of Experience in E-Commerce Industry/Retail and FMCG is preferred.