ABOUT THE ROLE : The VP of Content Marketing is a Senior Leadership role that will oversee the Marketing of all PocketFM stories across multiple channels. You will be on the pulse of the cultural zeitgeist and bring strong instincts to the marketing of content that will resonate with today's consumers. Furthermore, the Head of Content Marketing will understand how content marketing draws in and engages an audience and drives app installs. VP of Content Marketing will report into the Growth Head of PocketFM India, build and lead a team of 50-60. ABOUT YOU : VP Content Marketing will have a balanced blend of "left-brain" business acumen and "right-brain" creative thinking. You are equally comfortable "thinking big" and prioritizing strategic initiatives as they are focusing on the day-to-day operational details. You will bring deep knowledge of content marketing with a track record of success marketing "hits." You will have a demonstrated track record of leading at scale, managing a staff, and overseeing a budget. You have effectively navigated and managed multiple stakeholders, ideally within a complex, global media organization. In terms of the performance and personal competencies required for the position, we would highlight the following: Vision & Strategy Acumen : - Establishes clear strategy and can translate into pragmatic, and differentiated plans. - Develops plans that leverages data & insights to support decisions and align with others. - Able to identify, leverage and shape plans based on emerging and future consumer trends. - Creates an environment of constant improvement that encourages risk and new ideas. - Creative & Entrepreneurial Thinker - Brings creative approach to developing content and bringing to life new ideas that push boundaries. - Challenges the status quo, but is also able to learn from the past. - Has strong intuition, ability to "connect the dots" and comfort with ambiguity, but uses fact-based arguments to support ideas. Skills and Qualifications : - 10+ years of related experience - Proven ability to build large teams from scratch - Worked on social media content marketing - Years of experience creating marketing/advertising campaigns from developing vision and the message platform to overseeing production on time and budget - Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, but also understand offline and print. - Proven experience with concept development - Highly skilled with leading a team of creative talent - Strong creative vision with an understanding of business objectives - Master's degree in marketing or business - Prior project management experience, with a focus on content marketing

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PocketFM - Vice President - Content Marketing 

PocketFM - Vice President - Content Marketing  ,Job Description for PocketFM - Vice President - Content Marketing  in Pocket FM in  Any Location for (10-15) years of experience. Apply Now!

Job Description for PocketFM - Vice President - Content Marketing  in Pocket FM in  Any Location for (10-15) years of experience. Apply Now!