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03/11 Pocket FM
Director - Human Resources at Pocket FM

Views:993 Applications:281 Rec. Actions:Recruiter Actions:11

PocketFM - Senior Manager/Manager - Consumer Insights (2-5 yrs)

Any Location Job Code: 1175689

Sr Manager/ Manager - Consumer Insights


About the role :


1. Gather consumer and market data using primary research, secondary research, social listening and in-app analytics

2. Analyze gathered data to formulate critical insights and recommendations and drive growth of Pocket FM

3. Offer research insights that support the growth organization; and enable them to have a deeper understanding of users and their preferences

4. Collaborate with third-party research and knowledge partners

5. Keep track of marketing insights, and ongoing experiments, and plan ahead - single source of insights for senior management

Qualifications :

1. 2 to 5 years of experience working in research for FMCG, e-commerce, direct-to-consumer, analytics and/or consulting firms

2. Research experience in using various secondary research tools

3. Experience in marketing process and customer interaction

4. Excellent data analysis and interpretation skills along with rapid critical thinking skills

5. Demonstrated experience in leveraging data and shaping data-driven strategy

6. Advanced knowledge of excel, presentation and familiar with MS office tools

7. Demonstrated ability to convert insights into actionable initiatives leading to measurable business benefits

8. Ability to leverage multiple sources of information and triangulate to provide relevant intelligence

9. Prior expertise in working with stakeholders across functions

10. MBA or Master' Degree is a plus

Women-friendly workplace:

Maternity and Paternity Benefits

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