Pocket FM - Performance/Digital Marketing Role

About us :

- Pocket FM is Indias leading audio platform with the largest collection of audiobooks and podcasts across a wide variety of genres and languages. We are reimagining the traditional radio to build an internet-scale platform to bring together communities to share stories and spread knowledge. Our mission is to give voice to Indian stories and wisdom.

- Founded by IIT Kharagpur and Kanpur alumni, Pocket FM has grown to 2M+ users with deep engagement of 90 minutes time spent per user per day. We are a Series A funded start-up backed by some of the marquee investors like Tencent, Lightspeed, and others.

Opportunity :

- We are seeking an experienced Performance Marketing Manager who is passionate about building digital marketing programs in line with the company's marketing efforts.

- The successful candidate will have a deep knowledge of concepts and technologies for Mobile Marketing, driving App downloads, Online Marketing, Search Engine Marketing (SEO), and Campaign Analytics.

- You should have the ability to partner with cross-functional teams internally and influence co-marketing partners externally with a passion for developing lasting programs that drives a huge scale that is critical for success.

Responsibilities :

- Develop go-to-market mobile marketing plans, and campaigns for driving downloads of mobile app and driving scale

- Drive digital marketing and support PocketFMs user growth objectives and marketing strategies

- Develop programs to increase brand awareness, brand preference, and deepen customer engagement across all PocketFM platforms

- Campaign Analytics to measure the channel wise effectiveness and overall impact of marketing programs

- Managing ongoing Facebook and Google Ads campaign and tracking the performance

- Driving organic downloads through social media marketing and SEO

- Drive content team to get required creatives for campaigns. Give direction and guidance to promo production.

Requirements :

- Strong academic background with 1-3 years of work experience in leading digital/performance marketing roles

- Tier 1 College passout

- Data Understanding - Able to write and run queries in SQL, analyse data and get actionable insights from said data.

- Expertise in using various digital platforms like Adwords, Facebook, Ad networks, Google Analytics, etc. to drive digital marketing and campaign analytics across various channels.

- Strong communication skills, executive presence, and ability to work across multi-national, cross-functional teams both internally and externally.

- Strong analytical, decision-making and problem-solving skills and abilities

- Strong content understanding about what works in India and in the vernacular markets.

- Language Proficiency : English & Hindi

- Salary : depends on current ctc and exp

Location : Bangalore