Performance Marketing Manager About us: - Pocket FM is India's leading audio platform with the largest collection of audiobooks and podcasts across a wide variety of genres and languages. We are reimagining the traditional radio to build an internet-scale platform to bring together communities to share stories and spread knowledge. Our mission is to give voice to Indian stories and wisdom. - Founded by IIT Kharagpur and Kanpur alumni, Pocket FM has grown to 2M+ users with deep engagement of 90 minutes time spent per user per day. We are a Series A funded start-up backed by some of the marquee investors like Tencent, Lightspeed, and others. Opportunity: We are seeking an experienced Performance Marketing Manager who is passionate about building digital marketing programs in line with the company's marketing efforts. The successful candidate will have a deep knowledge of concepts and technologies for Mobile Marketing, driving App downloads, Online Marketing, Search Engine Marketing (SEO), and Campaign Analytics. You should have the ability to partner with cross-functional teams internally and influence co-marketing partners externally with a passion for developing lasting programs that drives a huge scale that is critical for success. Responsibilities: - Develop go-to-market mobile marketing plans, and campaigns for driving downloads of mobile app and driving scale - Drive digital marketing and support PocketFMs user growth objectives and marketing strategies - Develop programs to increase brand awareness, brand preference, and deepen customer engagement across all PocketFM platforms - Campaign Analytics to measure the channel wise effectiveness and overall impact of marketing programs - Managing ongoing Facebook and Google Ads campaign and tracking the performance - Driving organic downloads through social media marketing and SEO - Drive content team to get required creatives for campaigns. Give direction and guidance to promo production. Requirements: Strong academic background with 1-3 years of work experience in leading digital/performance marketing roles Tier 1 College passout - Data Understanding - Able to write and run queries in SQL, analyse data and get actionable insights from said data. - Expertise in using various digital platforms like Adwords, Facebook, Ad networks, Google Analytics, etc. to drive digital marketing and campaign analytics across various channels. - Strong communication skills, executive presence, and ability to work across multi-national, cross-functional teams both internally and externally. - Strong analytical, decision-making and problem-solving skills and abilities - Strong content understanding about what works in India and in the vernacular markets. Language Proficiency: English &amp; Hindi Salary: - depends on current ctc and exp Location - Bangalore App link: https://play.google.com/store/apps/details?id=com.radio.pocketfm - NOTE: Amidst the current coronavirus situation, you must have a laptop &amp; proper internet connection at your current location, until you are able to relocate to Bangalore.

Bangalore

Mumbai

Pocket FM - Manager - Performance Marketing 

Pocket FM - Manager - Performance Marketing  ,Job Description for Pocket FM - Manager - Performance Marketing  in Pocket FM Private Limited in  Bangalore Mumbai for (1-5) years of experience. Apply Now!

Job Description for Pocket FM - Manager - Performance Marketing  in Pocket FM Private Limited in  Bangalore Mumbai for (1-5) years of experience. Apply Now!