Head Marketing - Market Research Specialist with mandatory Retail Domain Exposure

Candidate Profile :

- He/ She will have a very strong academic background. Full time MBA from a premier institute is a must.

- He/ She should have relevant work experience of building high quality brands.

- He/ She should have 8 to 20 years of experience handing marketing initiatives for brands across print, television and social media.

- Experience with Jewellery or luxury retail companies will be preferred but strong previous experience in marketing and brand building in consumer focused industries is also desirable.

- GROWTH HACKER with fire in belly.

- Must have handled a strategic role in B2C Marketing

Job Responsibilities :

- Build & develop a strong marketing and branding campaign for the company across regions and channels.

- Drive customer engagement across various channels with specific goal of increasing customer walk-ins across all company stores.

- Create/ Deploy suitable advertising and below the line promotions.

- Manage external agencies (Advertising / PR firms) to maximize creative output and effectiveness of money spent.

- Analyze marketing campaigns & strategies and take corrective steps where necessary.

- Gender no bar. Female candidates shall be preferred though.

- Must have a B2C experience.

- Must be from niche colleges like - IIM, XLRI, Symbiosis, etc.

- Must be fluent in English, Hindi and Telegu.

- A minimum of five years of robust marketing experience .

- Must be exposed to offline and digital marketing.

- Has to be from a RETAIL DOMAIN only. Preferably with a corporate exposure from the jewellery domain.

- Shall be leading the offline marketing and branding activities for the group.

- Includes direct interface with the leadership.

- Strategize & Execute short term and long term marketing objectives for the over all brand and individual stores.

- Take proactive steps to identify/create opportunities for customer acquisition, engagement & retention.

- Innovative & Efficient use Marketing mediums (ATL / BTL & online).

- Exposure on ATL and BTL activities is a must.

- Frequent on ground research to identify and develop value-adding insights for the brand.

- Sole representative for the advertising agency. Responsible for ensuring the agency has a clear understanding of the companies sales & marketing objectives.

- Responsible for ensuring every marketing creative adheres to the brand tonality and brand personality.

- Creating offline and online marketing campaigns & conceptualizing creative ideas based on the retail calendar along side the agency.

- Plan, Execute & Monitor digital campaigns (Facebook & Instagram).

- Frequently monitor and analyze CRM, Sales & Marketing data.

- Coordination with merchandising and sales team in preparation of yearly marketing calendar.

- Maintain close links with other parts of the organization to ensure the marketing strategy & objects are being executed & achieved.

- Strong Communication & Interpersonal skills with ability to manage a team.

Candidate has to be from premium institutes like IIM, XLRI, Symbiosis, etc.

 Please mention answer to the following questions with your application in resume/cover letter.

1. How many overall years of experience in Retail?

2. Please highlight any two strategic accolades impacting Ebita and overall Profitability?

3. Highest annual budget handled?

4. Current "Annual Compensation" - Fixed and Variable?

Website: "www.pmjjewels.com"

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