Plobal Apps - Social Media Expert

Plobal Apps is one of the fastest growing DIY mobile application development platform globally for e-commerce web stores. We help ecommerce store owners build fully native apps easily and affordably in as less as 5 minutes.

We are currently partnered with leading platforms like Shopify & Zepo and we will be on boarding platforms like Magento, Open Cart, Big Commerce, Woo Commerce etc shortly.

We have currently developed 1500+ apps across various verticals like hospitality, ecommerce, entertainment and others.

Job Title : Social Media Expert

Location : Pune

Experience : 3 - 5 years

Essential Duties of the Social Media Manager:

- Manage social media marketing campaigns and day-to-day activities including:

- Develop relevant content topics to reach the company's target customers.

- Create, curate, and manage all published content (images, video and written).

- Monitor, listen and respond to users in a - Social- way while cultivating leads and sales.

- Conduct online advocacy and open a stream for cross-promotions.

- Develop and expand community and/or influencer outreach efforts.

- Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).

- Design, create and manage promotions and Social ad campaigns.

- Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.

- Analyze key metrics and tweak strategy as needed.

- Compile reports for management showing results (ROI).

- Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.

- Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.

- Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.

- Monitor trends in social media tools, applications, channels, design and strategy.

- Implement ongoing education to remain highly effective.

- Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.

- Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.

- Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

Qualifications and Experience:

- Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.

- Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).

- Proficient in content marketing theory and application.

- Experience sourcing and managing content development and publishing.

- Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.

- Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.

- Maintains excellent writing and language skills.

- Enjoys a working knowledge of the blogging ecosystem relevant to the company's field.

- Displays ability to effectively communicate information and ideas in written and video format.

- Exceeds at building and maintaining sales relationships, online and off.

- Practices superior time management.

- Is a team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).

- Makes evident good technical understanding and can pick up new tools quickly.

- Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of - Search and Social.-

- Possesses functional knowledge and/or personal experience with WordPress.

- Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.

- Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.

Salary Offered : 6-9 LPA