Senior Executive at Plintron
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Plintron - Manager - Marketing - IIM/ISB/XLRI/SP Jain/FMS/JBIMS (10-14 yrs)
Desired Profile :
- 10-14 years of experience as a B2B marketing and content writing professionally in telecom companies/ Digital marketing agencies
- Digital Marketing skills SEO, SMO, Linked In, Google Ads, Twitter, Facebook
- Good in Website content writing and website design
- Prior experience in handling Telecom, Cloud Technologies /IoT/ SaaS will be preferred
- Preferably An MBA from Tier 1 - B-Schools ( IIM/ISB/XLRI/S.P.Jain/FMS-D/JBIMS) or Good B Schools like MICA, NMIMS etc
The Roles and Responsibilities :
Content Development / Branding Campaigns :
- Expertise in PowerPoint. Should be capable of designing compelling presentations
- Design and produce all marketing content (e.g. Digital content, collaterals, sales enablement materials, videos, web pages, white papers). Should be able to replace word descriptions with compelling graphics
- Develop content and design newsletters -internal and external
- Develop content and design PRs, print ads, web ads, social media and branding campaigns
- Digital media content creation
- Work individually and with agency on creating content for website so as to generate organic leads
Event Management :
- Should be able to help in planning and executing events and virtual events (eg. Webinars)
- Design and produce digital content for virtual event and design and get collateral, banners and standees produced for live events
Digital Marketing :
- Manage corporate website, and regional language website in other countries
- Help develop content for website
- Support Digital Marketing efforts
- Manage Social Media handles. write compelling content
- Handle accounts on Digital Marketing platforms if necessary (e.g. Google Ads, Bing), run Search and Display campaigns, Optimization of PPC campaigns and CPA campaigns
- Linked In Campaigns and Mailchimp email campaigns
- Social media budgeting
- Familiar with tools like Google Analytics, Tableau, Webtrends, Hubspot
- Support in LinkedIn Promotions, Email campaigns, WhatsApp campaigns, Twitter promotions, Facebook promotions
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