What we do?

- We are on a mission to expedite the AI-age by providing critical tooling infrastructure for engineers to build high accuracy AI models. Our first product is providing high-quality annotations-as-a-service for Autonomous AI (self-driving cars, drones, industrial robots). We're backed by YCombinator, SAIF Partners & Google Launchpad. In the last 18 months, we've established ourselves as a market leader created 1B+ annotations, grown 12X in the top line, acquired 100+ enterprise customers across 12+ countries including Daimler, Continental, Samsung, Nuro, Didi etc.

We are one of the top 10 startups in India as declared by Linkedin.

Why is it important?

- High-quality training data is quintessential to improve the precision of ML algorithms. Forbes estimates ML engineers spent 70% of their time in pre/post-processing & data management steps. 

- Companies need to build sophisticated tooling (supporting all forms of sensor data), hire and manage hundreds of skilled people to ensure high quality labeled data. Our autonomous driving customers estimate 1 hour of video data needs 800 man-hours of manual human work. Today, at the wake of the autonomous car industry only a few million kms of data has been labeled and 10x more will be collected before the world sees them on road. Like DevOps is critical to tech implementation, AI Ops will be a big challenge as AI development commercializes in the next 5-10 years. We aim to become an AI data platform, a critical part of AI infrastructure stack.

- As Playment's Sr. Digital Marketer you will be in the front seat to grow Playment's customer base and overall business globally by implementing and nurturing various digital marketing channels. You will play an integral role in enhancing brand awareness as well as driving high-quality leads.

You will : 

- Develop digital marketing strategies for demand generation across channels with a focus on lead quality and volume.

- Creating and optimizing webpages/blogs for improving Google Search ranking.

- Distribute content across target audiences and increase reach through both organic and paid channels.

- Optimizing ROI through other paid channels like LinkedIn or FB Advertising.

- Designing and launching email campaigns to achieve marketing goals and nurture customer relationships.

- Drive efficiency with a thorough understanding of measurement tools, attribution models, and marketing funnel.

- Be responsible for identifying and evaluating new digital channels and technologies.

- Run experiments with clear success/failure metrics.

- Work with the leadership team to develop and refine Playment's online presence and positioning.

Ideally, you'd have : 

- 4+ years of proven success managing multiple digital marketing channels in B2B space

- Strong communication skills (oral and written)

- Ability to work with minimum supervision

- Skills to build hypotheses, analyze data from various marketing tools and come up with actionable insights for the marketing team

- Deep understanding of analytics tools, insight generation, and attribution models best aligned with the channel strategy

- Experience running A/B and multivariate tests and experiments on digital properties (website, ads, landing pages, etc.)

- A strong interest in creating demonstrable impact, and an aptitude for defining and pursuing quantifiable metrics.

- Ability to think through user journeys and optimize communication on all touch-points.

Nice to haves : 

- Experience in targeting engineers or data scientists globally.

- Have a strong and reliable network of designers, content writers, and media.

- Experience in managing an internal execution team or external agencies.

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