Games24x7 was one of the first entrants in the gaming industry in 2006, when India started showing the first signs of promise for online gaming. We turned profitable by 2010 in just four years and grew 200x in the next decade. We are a technology powered analytics and data science company that happens to love games! Who are we looking for? Position Title: Marketing Manager (Retention) Position/Role Description : - Marketing Manager in Retention Team plays a critical role in retaining our existing and most loyal customers by performing a wide range of activities. - Involved in formulating and executing the CRM strategy to drive traffic, retargeting, repeat purchase and cross-sell by working closely with the Revenue, Product, Tech and UX teams. - Conceptualize marketing campaigns, craft messaging &amp; build relevant workflows by segmenting the user base appropriately to identify opportunity areas in the user's lifecycle - Lead the reporting, monitoring, tracking for the different campaigns &amp; also publish appropriate performance dashboards. - Drive and monitor A/B tests and data driven experiments to strive for continuous improvement in campaign metrics. - Effectively utilize all digital channels like FB, YouTube, push notifications, SMS &amp; emails etc. to target users with relevant and personalized communication - Taking a customer first lens and ensuring the most relevant and engaging communication is sent out - Stay abreast of and recommend mobile &amp; email marketing best practices. - Conceptualize optimum customer funnel flow and liaise with product teams to get the necessary implementation done - Devise new segmentation strategy to drive strategic business interests - Leverage data and analytics to understand user behavior and transaction patterns - Study the game aspects, website features and player behavior to obtain a holistic understanding of the product. - Take initiatives, identify pain points, improvement areas and work towards achieving a solution. - Drive the team's efforts at organizing and managing offline events and tournaments. - This role requires a high degree of stakeholder management and provides exposure across departments Job Specifications: [E - Expected] [D - Desirable] - D - MBA in Marketing from a Tier 1 college. - E - Excellent academic record, strong logical and analytical skills. - E - More than 2 years of experience in marketing (preferably online) - D - Should have experience with at least two among organizing promotional events, running new customer communication programs or running customer retention programs (preferably for a Mobile Product or a Mobile website) - D - Ability to work with data and uncover insights into consumer mindset. - E - Out of the box thinker and innovator. - E - Excellent communication (oral and written) Job Location: Mumbai or Bengaluru

Bangalore

Mumbai

 Play Games24x7 - Marketing Manager - Retention - IIM/ISB/MDI/FMS 

 Play Games24x7 - Marketing Manager - Retention - IIM/ISB/MDI/FMS  ,Job Description for  Play Games24x7 - Marketing Manager - Retention - IIM/ISB/MDI/FMS  in Play Games24x7 in  Bangalore Mumbai for (2-5) years of experience. Apply Now!

Job Description for  Play Games24x7 - Marketing Manager - Retention - IIM/ISB/MDI/FMS  in Play Games24x7 in  Bangalore Mumbai for (2-5) years of experience. Apply Now!