28/08 Sarita Singh
Manager - Talent Acquisition at Play Games24x7

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Play Games24x7 - Analytics Manager (3-5 yrs)

Bangalore Job Code: 737014

Introduction :

Play Games24x7 Pvt. Ltd. is the first online company to bring games of skill with cash prizes to the large, yet under-served Indian market in a fun, light-hearted and friendly setting. India's rich history and culture of games and the rapid growth of the Internet has presented us with a unique opportunity - the opportunity to bring to people across India games they have always loved and enjoyed, but don't necessarily find the time or the friends to play with anymore. Competition, the joy of success and social connectivity form the backbone of our product. We kicked off this ambitious journey in 2009 with India's most popular card game - Rummy.

Today, we are India's largest online rummy site (www.rummycircle.com) and millions of players visit us every month to play for free and for cash prizes. We are funded jointly by international venture capitalists and a hedge fund that has made significant investments in the past in some of the most successful Internet companies in India.

The Games24x7 Ethos :

At Games24x7 we are passionate about one and only one thing - providing the best possible playing experience to our players. We take immense pride in our work and believe that the best way to serve our players is by listening to them. We listen to the sound of every click that our players make or don't make when they are with us. We believe very strongly in experimenting, but in the true spirit of experiments, we insist that every new idea be either backed by data or be eventually provable by data.

Every experiment has at its genesis an idea. The Games24x7 idea hierarchy is flat and new ideas can come from anywhere, but every idea goes through the same process - vigorous debate, arguments, data validation, and every so often, from this grueling yet immensely satisfying process comes one addition to our product, operating or marketing strategy. This is the essence of life at Games24x7.

The Games24x7 Business :

The Games24x7 business is powered by a proprietary multi-player tournament gaming platform. We currently host online multiplayer Rummy across multiple channels - Desktop Web, Mobile Web and an Android Native App. Despite the platform being feature rich in terms of its offering, we have barely scratched the surface.

The plan is to build a state of the art gaming tournament platform into which games of all types can be seamlessly integrated from single player leader-board type games to multiplayer knock out tournaments, round robin tournaments etc. This multifaceted platform will also incorporate social features, and could easily be integrated with Facebook and other social networks. We have the makings of what will be an industry-changing product in our hands.

We are confident that the gaming industry in India will be seen as pre-Games24x7 platform and post-Games24x7 platform by analysts in the future. We will continue to invest to incorporate new innovations and capabilities into the core platform to ensure that our players receive a world-class experience.

The Games24x7 Team Member :

If you have boundless energy, are bubbling with bright ideas, are extremely hard working and have no problems taking a hands-on approach to your work, we are the right destination for you. While we value tremendously problem solving skills, we value even more problem finding skills. People who have risen the fastest in our company are those that have a keen eye for detecting critical business problems and then solving them.

The Games24x7 work atmosphere is very amiable, and at the same time always charged with excitement. The dynamic nature of our business ensures that all our team members are able to see how their contributions benefit the business. We encourage our team members to take responsibility and grow into future leaders in our company and the industry.

Who are we looking for?

Position Title : Analytics Manager

Introduction and Role Summary :

- When a player makes a first deposit on Rummycircle, he becomes a cash player. The Retention team's role is to maximize the lifetime value from cash players by reducing attrition and increasing monetization from these players.

- This optimization is achieved by doing the round-the-clock analysis of data on player behavior (gameplay, promotion consumption). This analysis leads to important tactical and strategic decisions. Tactical decisions are about which campaigns should get a bigger share of the budget and which less. Strategic decisions are about using player behavior data to arrive at insights about the player decision making process. These insights feed into design of new promotional offers, identification of correct target segments and even changes to the core product, which would ultimately increase revenues.

The Analytics Manager will undergo on-the-job training with the Marketing Retention Team to ensure a smooth transition into the position.

Detailed Job Description :

1. To analyze/estimate impact of changes to product and promotions.

2. To come up with actionable insights to improve product experience and marketing offers.

3. To convert actionable insights into well-defined projects.

4. To understand underlying player behavior.

5. To work with the Product team and Technology team to execute these projects and measure their success.

Requirements :

1. At least 3 years of experience in analytics.

2. Degree in Engineering/Statistics/Management from a premier institute (IITs/IIMs/ISB/ISI/IIFT etc.)

3. Basic knowledge of digital marketing is preferable.

4. Good understanding of statistics, probability, segmentation techniques.

5. Exceptional logical and analytical skills

6. Strong ability to parse through data and detect patterns

7. Strong ability to convert patterns in data to test hypotheses

8. Good written and oral communication skills

Location: Bangalore

Women-friendly workplace:

Maternity and Paternity Benefits

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