Posted By
Posted in
Sales & Marketing
Job Code
757115
JD :
- Liaise with clients to identify specific business problems and develop ideas.
- Communicate with colleagues within the agency, such as creatives and account managers, in the process of developing a campaign.
- Gain a comprehensive context for advertising strategies by analysing a range of information in great detail, including demographics, socio-economics and the market for the client's product and market share.
- Commission research from outside organisations to inform advertising strategies, using both qualitative methods, such as focus groups and structured interviews, and quantitative methods, such as demographic profiling and questionnaires.
- Meet the client to learn the background of the brand and advise on possible approaches to the target market;
- Provide the creative team with a clearly defined brief that contains concise information on the product, audience and strategy;
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Posted By
Posted in
Sales & Marketing
Job Code
757115
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