PlanetSpark -Senior Manager - SEO

- PlanetSpark is on a mission to build the next generation of confident speakers and creative writers.

- We are a Series B funded, global company impacting over 13 countries through live 1:1 personalized classes on Public Speaking and Creative Writing through handpicked top 1% teachers.

- Our kids participate in gripping debates, create viral YouTube videos, start their own podcast channels, perform stand-up comedy, write nail-biting mystery stories, and become confident and fearless speakers.

- PlanetSpark is on its journey to becoming the global leader in the large and untapped communication skills segment by 2023.

- We are backed by some top VCs and are on a 30% month-on-month growth curve. We were featured amongst the fastest-growing companies in the world, according to a recent study on the world's fastest-growing startups by GrowJo (read the story).

- Come, join a passionate team of over 1100 young and energetic team members and 1400+ expert teachers on this roller coaster ride to build the most loved brand for kids who will move the world!

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Mission Statement for the Role : Bring organic user growth at PlanetSpark across India, the Middle East, and US/Canada through organic channels

Eligibility Criteria :

- Demonstrated ability to bring organic growth to a digital startup

- Strong subject matter expertise in SEO

- Relocatable/Working out of Gurgaon

Roles and Responsibilities : The Senior Manager for Organic Growth will be responsible for driving organic traffic on the PlanetSpark website across geographies.

Responsibilities :

1. Growth Strategy :

- Identify top growth levers such as blogs, partnerships, podcasts, videos, product offerings, contests, social media (YouTube, Quora, Reddit, etc.)

- Formulate the organic growth strategy across different channels and geographies

2. Content Planning & Agency Management :

- Formulate content plan across channels

- Work with content teams and agencies to execute content plans

3. SEO Excellence :

- Plan and execute SEO through On-Page Optimization and SEO audits, Quality Link Acquisition Skills, Google-friendly natural Off-page optimization

- YouTube SEO ; Formulate and execute the Video SEO Strategy on channels such as YouTube, Vimeo, etc.

- Work on Keyword Research, Content Writing Strategy, Local SEO, and other SEO initiatives to Increase Organic Search Traffic and SERP ranking dominance

4. SEO Led ORM :

- Formulate strategies to maintain the online reputation of the company on various company search strings

- Ensure excellent results on the first-page post any company related search results

Ideal Candidate Profile :

- Demonstrated experience in organic growth / SEO for consumer internet companies

- Strong subject matter expertise in SEO

- Exceptional ability to understand different forms of content

- A hands-on approach with a strong execution mindset

What are the behavioral attributes that we are looking for?

- A keen desire to drive the organic growth for a fast-growing Series B funded startup

- An apparent Founder's mindset i.e. A mindset where the person can own up organic growth and shape it independently like a Founder

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