PlanetSpark - Manager - Content Marketing

About PlanetSpark:

PlanetSpark is on a mission to build the next generation of confident speakers and creative writers amongst kids and young adults. We are a Series B funded, global company impacting over 13 countries through live classes on Communication Skills through handpicked top 1% teachers. We are the category creators and market leaders in the communication skills segment.

Our learners participate in gripping debates, create viral YouTube videos, start their own podcast channels, perform stand-up comedy, write nail-biting mystery stories, and become confident and fearless speakers.

We are backed by some top VCs such as Prime Venture Partners, Indian Angel Network, FIITJEE, and global entrepreneurs such as Binny Bansal, Deep Kalra, Gokul Rajaram and Shirish Nandkarni. We have raised over $24 Million till date over 5 rounds.

Come, join a passionate team of over 500 young and energetic team members and 3500+ expert teachers on this roller coaster ride to build the most loved brand for kids who will move the world!

Mission Statement:

- Generate 20% inbound leads through social and content

Your Roles and Responsibilities:

The Content Marketing Manager will manage three key content pillars at PlanetSpark: Social Media, CRM Content and non-branded content. This is a high execution role in which the incumbent should be ready to roll-up their sleeves and churn out content on their own.

Your responsibilities include :

1) Social Media Management :

- Manage the company's LinkedIn page to create a loved employer brand

- Scale-up Instagram Reels through a network of content creators

- Manage and grow the company's Twitter handle to become a valuable source of content for young corporate professionals

2) CRM Content :

- Create messages such as emails, SMSes and notifications for different user journeys

- Track results and iterate to improve the messaging

- Work with the marketing team to create scripts for marketing videos

3) Non-branded content :

- Work with freelance content developers to create non-branded content such as video courses, podcasts and blogs to help generate more leads

- Create content for new web pages to help the customers in consideration and purchase phase

- Measure and track performance

Key Skills to be successful in the role:

- A hands-on approach of rolling-up your sleeves and creating a large volume of content

- A creative mindset to come up with original content that breaks the clutter

- Exceptional ability to execute high volume content tasks

What are we looking for? :

- 3-6 years of experience in content marketing at a consumer internet company or an agency

- A background in marketing and content creation will be highly preferred

- A deep understanding of various forms of content and the ability to think original content creation strategies

- Located in Gurgaon / South Delhi and willing to work from office

What are the behavioral attributes that we are looking for?

- A keen desire to build content for a fast-growing Series B funded startup

- An apparent Founder's Mindset i.e. A mindset where the person can own up content marketing and shape it independently like a founder