About PlanetSpark:

PlanetSpark is on a mission to build the next generation of confident speakers and creative writers. We are a global company impacting over 11 countries through live 1:1 personalized classes on Public Speaking and Creative Writing through handpicked top 1% teachers. Our kids participate in gripping debates, create viral Youtube videos, start their own podcast channels, perform stand-up comedy, write nail-biting mystery stories, and become confident and fearless speakers.

PlanetSpark is on its journey to becoming the global leader in the large and untapped communication skills segment. We are Series A funded by some top VCs and are on a 30% month-on-month growth curve. We have our footprint in India, the Middle East, North America, and Australia. Come join a passionate team of over 500 young and energetic members and 400+ expert and handpicked teachers on this roller coaster ride to build the most loved brand for kids who will move the world!

For more updates, please subscribe to our Instagram handle: https://www.instagram.com/planetspark/

Mission Statement for the Role:

Bring organic user growth at PlanetSpark across India, Middle East and US/Canada through organic channels and product

Eligibility Criteria:

- Willing to work 6 days a week at a Series A startup

- Demonstrated ability to bring organic growth to a digital startup through multiple channels

- Exceptional ability to develop viral and consumable content to lead growth

- Relocatable/Working out of Gurgaon

Roles and Responsibilities:

The Associate Director of Organic Growth is not just an SEO Management role. It is about leading organic growth through multiple levers across geographies. This is a greenfield opportunity to strategize and execute growth organic growth and content strategy for the company.

Responsibilities:

1. Growth Strategy

- Identify top growth levers such as blogs, partnerships, podcasts, videos, product offerings, contests, social media (YouTube, Quora, Reddit etc.)

- Formulate the organic growth strategy across different channels and geographies

2. New Growth Channel Identification

- Identify new growth channels to leverage organic growth

- Identify new avenues to foster organic traffic by using analytical tools

- Grow and execute the channels

3. Content Planning and Agency Management

- Formulate content plan across channels

- Work with content teams and agencies to execute content plans

4. SEO Excellence

- Plan and execute SEO through On-Page Optimization and SEO audits, Quality Link Acquisition Skills, Google-friendly natural Off-PageOptimization

- YouTube SEO: Formulate and execute the Video SEO Strategy on channels such as YouTube, Vimeo etc.

- Work on Keyword Research, Content Writing Strategy, Local SEO, and other SEO initiatives to increase Organic Search Traffic and SERP ranking dominance

5. Product / Technology led growth

- Come up with product ideas to drive organic growth

- Work closely with the technology team to develop the products

6. SEO Led ORM

- Formulate strategies to maintain online reputation of the company on various company search strings

- Ensure excellent results on the first page post any company related search results

Ideal Candidate Profile:

- Demonstrated experience in leading organic growth for consumer internet companies for 7 to 12 years

- Strong understanding of multiple organic growth channels

- Exceptional ability to understand different forms of content, backed by exceptional written communication skills

- A hands-on approach with a strong execution mindset

What are the behavioral attributes that we are looking for?

- A keen desire to drive the organic growth for a fast-growing Series A funded early-stage startup

- An apparent Founder's mindset i.e. A mindset where the person can own up organic growth and shape it independently like a Founder

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