PlanetSpark - Associate Director - Online Marketing

The Associate Director for Online Marketing will be the sole custodian for all domestic and international online growth initiatives at the company. This is a high accountability and high impact role, working directly with the founders. The incumbent will lead the online marketing team of marketing associates, designer(s) and work with SEO agencies.

Eligibility Criteria:

- Willing to work 6 days a week

- Willing to work in a Series A funded startup and build from scratch

- MUST HAVE 6 to 10 years of experience in online growth for a consumer tech startup

- A highly analytical and brand mindset

Roles and Responsibilities/ Mission Statement:

Performance Marketing:

- Lead a team that runs performance marketing campaigns on Google, Facebook, Instagram and Twitter across 5 different geographies

- Create and optimize performance marketing campaigns

- Run A/B tests to fine tune communication and targeting

- Analyse performance and maintain performance dashboards

Branding and Communications:

- Craft clear and consistent communication strategy for the company, in line with the brand promise

- Localize communication in various geographies

- Be the custodian of all marketing messaging across all channels

Landing Pages and Conversion Funnel:

- Design and A/B test landing pages

- Work closely with the product teams to optimize the conversion funnel across web and apps

- Create drip marketing flows and communication to improve conversion

New Channels and Partnerships:

- Unlock new growth channels and growth hacks in accordance with different growth stages of the company

- Enter into new affiliate partnerships for growth

What are the behavioral attributes that we are looking for?

- A keen desire to drive digital growth for a fast-growing Series A funded startup

- An apparent Founder's mindset i.e. A mindset where the person can own up the entire growth vertical and shape it independently like a Founder