PlanetSpark - Associate Director - Marketing

Eligibility Criteria :

- Willing to work in a Series A startup, 6 days a week and build everything from scratch

- Relocatable/Working out of Gurgaon

- MUST HAVE 7-10 years of experience in building digital brands at a consumer internet company

- Strong creative mind and passion for building brands

Roles and Responsibilities/ Mission Statement :

The Associate Director, Marketing would lead all marketing and content initiatives and help building the most loved gloabl brand for helping kids become better Speakers and Writers. This is key role for the company and is an excellent opportunity for someone who wants to build a loved brand for a fast growing digital B2C startup.

This is a team leadership role that involves leading an in-house team and working with external agencies.

Outcomes Expected :

Branding :

- Develop a brand guide in association with a brand agency

- Create consistent messaging and positioning

- Ensure that the brand is communicated effectively on the website

Content :

- Design the content marketing strategy across video, voice and text

- Execute content development through a team

Communications :

- Design internal and external communication in line with the brand voice

- Refine communication pitches for the sales team

- Develop powerful marketing collaterals for the sales teams

Social Media :

- Lead the strategy and execution of the social media channels such as Instagram, LinkedIn and youtube and own up engagement metrics

- Mentor and lead social media teams

External Community

- Build an engaging external community through live events, webinars and shows

- Develop a team of experts for these events

Internal Community :

- Lead the internal community teams to help build a thriving internal community of kids

- Measure and track engagement metrics

Ideal Candidate Profile :

- MUST HAVE 7-10 years of experience in building digital brands at a consumer internet company

- MUST HAVE Excellent written communication skills and a creative mind

- Ability to lead creative teams and drive them towards a goal

- MBA is not mandatory - we welcome all candidates with relevant experience and skills

What are the behavioral attributes that we are looking for?

- A keen desire to build the brand for a fast-growing SeriesA funded early-stage startup

- An apparent Founder's mindset i.e. A mindset where the person can own up video content and shape it independently like a Founder