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PlanetSpark - Assistant Vice President - Online Marketing (6-10 yrs)
The AVP Online Marketing would be the sole custodian for all Online Marketing and Branding Initiatives for unlocking the growth levers for the company. This is a high accountability and high impact role, working directly with the founders.
Eligibility Criteria:
- Willing to work 6 days a week
- Willing to work in a Series A funded startup and build everything from scratch
- 6 to 10 years of experience in unlocking channels for online growth for a consumer tech startup is a must-have
- A brand mindset with excellent communication skills and problem-solving ability
Roles and Responsibilities/ Mission Statement:
The Online Marketing will be the sole custodian for all domestic and international online growth initiatives at the company.
Performance Marketing:
- Create and optimize performance marketing campaigns
- Run A/B tests to fine tune communication and targeting
- Analyse performance and maintain performance dashboards
New Channels and Partnerships:
- Unlock new growth channels and growth hacks in accordance with different growth stages of the company
- Enter into new affiliate partnerships for growth
Branding and Communications:
- Craft clear and consistent communication strategy for the company, in line with the brand promise
- Be the custodian of all marketing messaging across all channels
Landing Pages and Conversion Funnel:
- Design and A/B test landing pages
- Work closely with the product teams to optimize the conversion funnel across web and apps
- Create drip marketing flows and communication to improve conversion
What are the behavioral attributes that we are looking for?
- A keen desire to drive digital growth for a fast-growing Series A funded startup
- An apparent Founder's mindset i.e. A mindset where the person can own up the entire growth vertical and shape it independently like a Founder
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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