PlanetSpark - Assistant Manager/Senior Analyst - Marketing Analytics

About PlanetSpark:

PlanetSpark is on a mission to build the next generation of confident speakers and creative writers. We are a Series B funded, global company impacting over 13 countries through live 1:1 personalized classes on Public Speaking and Creative Writing through handpicked top 1% teachers. Our kids participate in gripping debates, create viral YouTube videos, start their own podcast channels, perform stand-up comedy, write nail-biting mystery stories, and become confident and fearless speakers.

PlanetSpark is on its journey to becoming the global leader in the large and untapped communication skills segment by 2023. We are backed by some top VCs and are on a 30% month-on-month growth curve. We were featured amongst the fastest growing companies in the world, according to a recent study on the world's fastest growing startups by GrowJo.

Come, join a passionate team of over 900 young and energetic team members and 1300+ expert teachers on this roller coaster ride to build the most loved brand for kids who will move the world!

Your Roles and Responsibilities:

The Associate Manager for Marketing Analytics would be the sole owner of all the data analytics and insights for the marketing function. The incumbent will develop reports, analyze data and provide actionable insights across various digital channels.

Responsibilities:

1) Marketing Data Extraction and Organization:

- Extract large amount of marketing data and CRM data

- Organize the marketing data using commonly available tools

- Automate data extraction and updating

2) Marketing Reporting:

- Create dashboards and visualizations for key marketing data

- Automate various reports related to marketing data and insights

- Generate reports on demand

3) Hypothesis Testing and Modeling

- Build models that will predict which marketing channels to scale

- Optimize for various factors such as cost per lead, lead quality rating, lead conduction and lead conversion

4) Actionable Insights

- Provide actionable insights by understanding the marketing funnel

- Work closely with the performance marketing and business teams to provide suggestions

What are We Looking For?

- Must have 2-6 years of experience in marketing or product analytics with a high growth consumer tech startup and/ or a marketing analytics firm

- B.Tech from a Tier-1 institute (IITs/ IIMs / NITs) is a MUST have

- Deep knowledge of Python, R, SQL, and Advanced Excel

- Deep understanding of various analytical tools such as Power BI, Tableau etc

- Exceptional analytical abilities and a data-first approach

What are the behavioral attributes that we are looking for?

- A keen desire to build the growth function for a fast-growing Series B funded startup

- An apparent Founder's mindset i.e. A mindset where the person can own up the online marketing function and shape it independently like a Founder