PlanetSpark - Assistant Manager/Manager - International Growth Marketing (1-5 yrs)
PlanetSpark - AM /Manager - International Growth Marketing (Facebook)
Mission Statement for the Role:
Lead the online growth of PlanetSpark across 15+ countries through Facebook and Instagram
Eligibility Criteria :
- Willing to work in a Series A funded startup and build from scratch
- MUST HAVE 1 to 3 years of experience in online growth for a high growth consumer tech startup or a performance marketing agency
- Experience in running international growth campaigns is highly desirable
- A highly analytical and brand mindset
- BTech or MBA from a Tier-1 institute would be highly desirable
- Living in or Relocatable to Gurgaon and willing to work 6 days a week
Roles and Responsibilities:
- The Assistant Manager / Manager for growth marketing (FB / Insta) will be the custodian for all domestic and international growth initiatives at the company. This is high accountability and high impact role.
Responsibilities:
Performance Marketing:
- Lead a team that runs performance marketing campaigns on FB and Insta
- Create and optimize performance marketing campaigns
- Run A/B tests to fine-tune communication and targeting
- Analyse performance and maintain performance dashboards
Campaign Optimization:
- Craft clear and consistent communication for the campaigns to improve the CTR
- Localize communication in various geographies
- Run multiple experiments to optimize for CPL, CPC, and ROI
Reporting and Analytics:
- Create dashboards to monitor and track the SEM data across Geographies
- Analyse the data and come up with actionable insights
What are the behavioral attributes that we are looking for?
- A keen desire to drive digital growth for a fast-growing Series A funded startup
- An apparent Founder's mindset i.e. A mindset where the person can own up growth and shape it independently like a Founder
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