Pitstop - Alliance Marketing & Product Partnership Role

- Alliance Marketing & Product Partnership

- This is a role in the marketing team at Pitstop. The person will lead the alliance marketing and product partnership vertical for the company.

- The person will be predominantly digital-first and calls for cutting edge product-led strategy and innovations in chalking deep structured partnerships with Banks, Retailers, OTA (Online- Travel Companies) E-com players, Telcos, and NBFCs. He/She shall capture the entire chain through partnerships thereby showcasing innovative sales, marketing, and distribution strategies.

Job Responsibilities :

- Responsible for developing a strategy for partner acquisition, identifying new partnership opportunities, developing a business case for these partnerships and create a Go to market plan highlighting clear opportunities, product features, and business value for all stakeholders

- Own the alliance marketing P&L thereby ensuring revenue growth through new and existing partnerships.

- Do extensive structured product partnerships with Banks, Telcos, new age Payments companies, OTAs, E-com players. This will include API integrations, new product development with alliance partners in order to grow revenue growth for the company

- Prospect relentlessly to build the pipeline and build strong personal relationships with prospective alliances

- Work with stakeholders across marketing, product management, engineering, finance, legal and data science to launch products and partnerships.

- Reporting and Monitoring performance of alliances and partnerships and bringing in tweaks as required

- Creating co-branded marketing partnerships to build content and marketing properties

- Managing strategic alliances with business vertical partners.

- Managing branding and communication for the proposed products partnerships.

- Work closely with the brand team to ensure smooth execution of partner marketing deliverables

Key Requirements for the role :

- PG with 3 years of experience in Alliances Marketing/Business Development- Proven track record of leading alliances and product partnerships in Banks/Leading new age set-ups like E-com or OTAs

- Must have managed sales through adding and managing alliances/partnerships.

- Must have a thorough understanding of Alliances in the India market and should be able to drive a business independently.

- Ability to build cross-functional relationships to create synergies