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23/01 Aditya Oak
Talent Acquisition Team at Piramal

Views:5358 Applications:263 Rec. Actions:Recruiter Actions:24

Piramal - Lead - Digital Marketing (6-9 yrs)

Mumbai Job Code: 657035

Job Title : Lead - Digital Channel Marketing

Reporting to : Head of Marketing

Company : Piramal Realty

Date of Preparation : 2 November 2018

Division : Realty

Location : Mumbai

Department : Marketing

Job Purpose :

To develop and manage Piramal Realty's integrated digital strategies for Destination and Project Brands and to create more, better quality and cost optimized lead generation through better digital planning.

Job Dimensions :

Direct Reports : 3

Total number of Staff : 4

Financial Dimensions : TBD

Key Accountabilities :

- Develop digital strategies and implement actions to generate qualified sales leads, online traffic and Community engagement in line with approved briefs from Marketing.

- Establish an agreed framework for digital communication (to cover editorial content, systems, KPI- s, testing, budget control, and continuous improvement).

- Develop strategies for online campaigns to raise awareness& engagement, generate inquiries/quality leads and stimulate sales in line with Piramal Realty's objectives.

- Oversee social media strategy/activity and implementation of community management programmes.

- Improve the usability, design, content and conversion rates of Piramal Realty's digital platforms and propose/recommend new methods/tools/technologies.

- Develop and oversee the development of processes to track, analyze, report and improve:

- Lead generation and conversion rates: analytics and conversion rates,

- Customer and digital research, market and competitor data.

- Campaign effectiveness,

- Ensure that all digital platforms are up-to-date and in compliance with company and legal regulations.

- Provide strategic and content direction to IT ensuring all output meets the agreed briefs.

- Provide direction/guidance and motivation to subordinates to enhance performance and qualitative deliverables.

Key Performance Indicators :

- Qualified Lead Generation (Conversion rates; Enquiry to sales ratios & Costs/ROIs).

- An agreed digital and social media strategy for Piramal Realty and all its Project and Destination Brands.

- Successful Implementation of Digital Channel Marketing activity at Destination or Brand level.

- Successful Implementation of Digital Marketing Campaigns and Community engagement as judged by analytics.

- Thorough understanding of functional trends and developments.

- Regularly updated effective digital presence

Key Interactions :

Internal :

- Brand Marketing Teams

- Public Relations

- Social Media

- Content Management

- IT Department

- Sales

- Projects

- Research

- Brand & RERA compliance

- CRM

External :

- External agencies

- Digital platforms

- Industry bodies/peers

Qualifications, Experiences, Skills :

Minimum Qualifications and Knowledge : Graduate Degree in Marketing or Computer Science, postgraduate advantageous

Minimum Experience (number of years) : Minimum 6-9 years of Digital Experience, with at least 3 years experience in real estate and managing integrated Digital campaigns preferably in a client environment.

Job-specific Skills/Complexity :


- Experience in SEO, Digital marketing, and social media B2B and B2C. E-commerce marketing and programmatic an advantage

- Previous experience in a similar digital marketing role

- Strong understanding of current online marketing concepts, analytics, trends, strategy, and best practice.

- Organization, Planning Skills&Negotiation Skills

Core Competencies :


Execution & Delivery :

- Result oriented ensures operational excellence in areas of responsibility and delivers the best results. Takes active ownership of problems and provides timely and result from focused solutions. Remains outcome-driven.

Accountability :

- Takes ownership of responsibility and be responsible for the consequences of work output.

Team Work & Collaboration :

- Fosters a culture of trust, collaboration, and support. Works collaboratively both within one's own function and across functions to achieve PiramalRealty goals.

Effective Communication :

- Exceptional English language skills. Communicates clearly and effectively (both verbal and written). Communicates timely and responsively. Seeks feedback and provides feedback. Encourages open discussion and dialogue.

Innovation :

- Drives self and encourage others to actively look beyond boundaries for new insights and opportunities for success.

Customer Service Orientation :

- Develops and maintains strong external and internal customer relationships by identifying and anticipating customer needs and responding to them by maintaining long term relationship.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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