Job Title: Executive - Digital Media  Business Unit: Consumer Products (OTC)  Location: Mumbai (Kurla)  Degree of Travel required to: Nil to moderate  Purpose of Job :   This role will be part of the digital marketing team; handling social media and website management for Piramal Group's Consumer Products Division   Reporting structure :  Role directly reports to : Digital Specialist   Positions that report into this role : NIL  Essential Experience : 3-5 years of experience in social media and website management.   Combination of experience in traditional media and digital media will be an added advantage.  Key Roles/Responsibilities:  Social Media Management :  The incumbent will :   - Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification  - Generate, edit, publish and share social media content (with the help of the agency) that builds meaningful connections and encourages community members to take action  - Create editorial calendars for platforms and websites.  - Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices  - Collaborate with other key stakeholders to manage reputation, identify key players and coordinate actions points  - Conduct online advocacy and open a stream for cross-promotions  - Oversee design across various social media, eg Facebook, Twitter, Blogs etc.   - Manage efforts in building online reviews and reputation.   Website Management :  The incumbent will also be responsible for:  - Website Content Management Strategy including website designing  - Performance Management of websites (viz. traffic building, SEO/SEM, bounce rate, session duration etc.)  - Drive commercialization of E-commerce gifting ideas and activations around it  - Determining the type, quality and quantity of content needed for the websites  - Online merchandising of products and monitoring of ratings and reviews

Mumbai

Piramal - Executive - Digital Media 

Piramal - Executive - Digital Media  ,Job Description for Piramal - Executive - Digital Media  in Piramal in  Mumbai for (3-5) years of experience. Apply Now!

Job Description for Piramal - Executive - Digital Media  in Piramal in  Mumbai for (3-5) years of experience. Apply Now!