Piramal - eCommerce Management Role

Piramal - eCommerce

Job Description :

Planning :

- Developing the Sales and Marketing plan for e-commerce for assigned portfolio AOP and QOP

- To initiate and manage all margin negotiations Off-takes

- Ensuring Monthly, Quarterly, and Annual Off-take

- Engage consumers with right product mix, consumer pricing, promotion vis-a  -vis competition

- Own new launches and performance by listing in time, visibility campaigns, off-takes

Relationship Management :

- To ensure monthly, quarterly, and annual sales action plan ( JBP ) is aligned and closed with the channel partners along with a marketing plan

- To handle all margin negotiations, TOTclosure, revenue, campaign planning and collections.

- To work closely with support teams (Finance, Marketing, and SCM) and ensure adherence to processes

- Managing the relationship with marketplace marketing agencies to develop a strategy

- Ensure adherence to TOT by both e-commerce team and portal

Monitoring and reporting :

- Ensuring Monthly, Quarterly, and Annual Primary sales through KAM

- Monitor and Analyse business performance versus plan; Sales, Expenses, New Listing, Margin,

Forecasting Accuracy :

- Budget allocation to team

- Monthly review and development action plans for performance campaigns on AMS and FK account

- Plan marketing activities

- Maintain and Manage yearly calendar of activities/campaigns

- Ensure campaigns creation and execution in time

Performance measurement of investments :

- Deliver the planned outcome and ACOS/ ROI attributed sales

- Control and efficiently deploy budget for brand building across the portals

- Intervene to change campaigns/ bidding as per competition activities keeping budget under control

- Advertisement innovations to drive performance

- Observe evolving marketing trends on e-commerce and experiment to maximize the returns on investments

- Insights from the performance of promotions and advertisement

- Track performance of marketing activities/ campaigns across the portals

- Build insights on campaign performance and suggest actionable points