Essential Skills and experience: - Search Engine Marketing (SEM), Google Ad words - Predictive Analytics - Machine Learning Algorithms, Logistics & Linear Regression, Decision Tree, Clustering. - Exploratory Data Analysis - Data Preparation, Data Exploration, and Data Visualization. - Expertise - Descriptive, Diagnostic, Predictive, and Prescriptive Analytics. - Analytics Tools - R, SAS, Python, SQL, Tableau, SPSS & MS Excel. Job description : - Develop a robust lead generation model to drive leads for Sales team by leveraging machine learning techniques. - Increase organic search traffic for the respective business/brand by improving average rank of high volume keywords. - Work with agency partners and internal stake-holders to ensure effective and optimal usage of social media channels. - Track and analyze content & channel performance, provide actionable insights to optimize the same. Identify industry trends and evaluate new channel developments to ensure optimal impact of social media campaigns. - Should leverage data to understand the user conversion and engagement funnel & design marketing campaigns to influence the funnel metrics.

Mumbai

Piramal - Chief Manager - Digital Marketing Analytics 

Piramal - Chief Manager - Digital Marketing Analytics  ,Job Description for Piramal - Chief Manager - Digital Marketing Analytics  in Piramal Enterprises Limited in  Mumbai for (7-10) years of experience. Apply Now!

Job Description for Piramal - Chief Manager - Digital Marketing Analytics  in Piramal Enterprises Limited in  Mumbai for (7-10) years of experience. Apply Now!