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Talent Acquisition Team at Piramal
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Piramal - Brand Manager (2-6 yrs)
- Drive Key Business Agenda
- Plan & deliver business objectives for the brand(s) assigned
- Monthly & Annual BTL/ ATL input Planning & Monitoring
- Regular Monitoring of the brand key parameters and off-take trends to ensure better planning
- Sales & Collection target achievement brand-wise / product-wise in accordance with Business Plan to achieve Business Targets & Management Goals.
- Market Share Target: Equal focus on products & brands across branches in the respective zone for the achievement of growth targets as per business plan and Market Share objectives set for the Zone.
- Monitoring and tracking sales/Market Share trends and formulation of schemes/promotions and other strategies
- Develop and implement marketing plans
- Develop & implement marketing plans which addresses brand requirements - short term & long term
- Develop and implement the communication strategy for the brand.
- Conceptualize & implement 360- marketing programs.
- Handling (Advertisement, media, research, activation) agencies for timely execution of task given and ensure compliances and metrics.
- Driving Digital campaigns/activations for the brand
- Interface with internal stakeholders, supply chain, packaging, finance, legal, technical & customer complaint cell to ensure smooth functioning.
- Visual Merchandising: Effective execution of ATL&BTL activities, product display support.
- Generate Market Insights
- Lead & generate MIS on brand(s) assigned, category, competition, and trade at regular intervals so as to result in effective brand management.
- Lead and generate strong consumer insights for NPD and powerful communication of the brand.
- Market intelligence and continuous follow-up of competitor activities, Coordinate with Regional Sales Manager to understand brand performance and provide support to meet respective targets.
- People Management and Development
- Lead, recruit, grow and retain high-caliber talent to build competitive teams.
- Empower team members to move across existing opportunities and take on responsibilities independently
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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