Pine Labs - Product Marketing Role

Position: Product Marketing

Job summary: Pine Labs is looking for a seasoned person who is energetic, passionate and customer-obsessed to join our marketing team to lead product marketing initiatives for key business verticals. The role includes aiding sales in merchant acquisition via digital & non-digital routes, enabling sales teams to sell more, merchant engagement and cross-sell to existing customers.

Key Roles/ Responsibilities:

1 Work with a cross-functional team of marketers, product managers, salespeople to build and launch products - from initial market validation, positioning & messaging, to go-to-market strategy and launch execution

2 Own user and product insights for Pine Labs and competition: Go deep on understanding the overall market and how users engage across our B2B products. Build data-driven, actionable insights that form product strategy

3 Work with Sales team for conversion of leads generated via marketing channels

Lead Conversion