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Assistant Manager - HR at EY
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Pine Labs - Product Marketing Role (8-10 yrs)
Responsibilities -
- Work with a cross-functional team of marketers, product managers, salespeople to build and launch products - from initial market validation, positioning & messaging, to go-to-market strategy and launch execution
- Work with sales team for conversion of leads generated via marketing channels
- Own user and product insights for Pine Labs and competition: Go deep on understanding the overall market and how users engage across our B2B products. Build data-driven, actionable insights that form product strategy
- Drive merchant engagement right from the stage of acquisition to activation and cross-sell
- Work with in-house design team to get sales materials, including presentations, blog posts, and social media posts designed and rolled out
- Innovate on our go-to-market approach, for example:
- Partner with digital marketing team to test new channels to increase engagement and drive merchant acquisition
- Develop sales enablement strategies including training and customer assets
- Identify and prioritize new areas of opportunity to amplify member and customer engagement
Qualification
- BE/B-tech degree, MBA in marketing would be preferred
- 8+ years of relevant requisite experience
- Product Management/Marketing in a B2B or a B2C company of repute
- Background in fintech or related industries is a plus
Desired experience & skills:
- Proven track record of developing, executing and scaling high impact, multi-channel go-to-market efforts for B2B solutions
- Closely partnered with Sales teams for customer acquisition
- Ability to inspire and lead cross-functional teams
- Experience using market research to inform product development strategies
- Launch of new products from conceptualization to go to market.
- Experienced in lifecycle marketing strategy and execution
- Ability to work autonomously, focusing on key outcomes amidst competing priorities and tight deadlines
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