At Pine Labs, we are building a marketing team that can transform the way merchants and consumers perceive us, and social media marketing will play a critical role in this journey. As the Social Media Lead, you will be responsible for building the content & media strategy for all our brands on social and working with agency partners in executing the social strategy consistently. You have an opportunity to build massive digital-first fintech brands that disrupt the current landscape.

Level: Manager/Senior Manager

Reporting To: Creative Head

YOUR KEY RESPONSIBILITIES :

- Own the development & implementation of a content marketing plan that aligns with and drives brand & business goals for each of our brands:

1. Pine Labs for business - merchant facing & corporate

2. Pine Labs Pay Later - consumer-facing

3. To be launched - enterprise-facing for online/ecom merchants

- Be accountable for the look, feel, and persona of our brands on social.

- Provide thought leadership in driving advocacy and engagement for brand & content across all social channels - make Pine Labs & its sub-brands a conversation-worthy week on week among retailers and end consumers.

- Lead the development and direct the implementation of a wide range of content forms, including video, text, static, and other content forms that best utilize the technology available on any given social media/digital platform.

- Work with the larger marketing, business, and leadership teams to drive innovation and make the brand synonymous with disruptive and memorable social media campaigns.

- Own the end-to-end measurement for content marketing and social and keep optimizing our content & media strategy basis our learnings.

WHAT YOU BRING :

- The ideal person should have a proven track record of building marquee consumer brands on social media, a good blend of strategic thinking & creative flair.

- Masters in Mass Communication or Marketing.

- 8+ years of experience in Marketing working with large digital-first brands.

- Minimum 5 years of experience in social content creation, and social community management.

- Hands-on experience developing insights from social listening. Detailed understanding of social analytics across channels. Ability to synthesize data from many sources into actionable insights.

- Deep working knowledge of ad-manager platforms on social to set up, run, optimize & report metrics for paid promotions.

- Highly informed and insightful perspectives on social platforms. Ability to adapt brand expression and campaign strategy to relevant social channel experiences and strategy.

- Strong knowledge of digital media, current local trends in media consumption, and marketing opportunities.

- Seasoned in creating content independently and in guiding in-house creative teams and external agency partners.

OUR VALUES :

- Integrity

- Diversity

- Experimentation

- Speed

- Simplicity

WHO WE ARE AS AN EMPLOYER :

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.

WHO WE ARE AS A COMPANY :

We are one of Asia's leading merchant commerce platforms. Our unique cloud-based platform enables us to offer a wide range of payment acceptance and merchant commerce solutions. Pine Labs- stored value platform offers issuing, processing, and distributing digital gift cards for corporate customers. Our customer base includes prominent large, mid-sized, and small merchants across India, South East Asia, and the Middle East. Pine Labs is incorporated in Singapore with Sequoia India, Actis Capital, Temasek, PayPal, Sofina, and Mastercard as our key investors.

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