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Pine Labs - Corporate Communication Role (5-11 yrs)
- Responsible for brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
- Responsible for creating and implementing a long-term communication strategy, producing a yearly commercial calendar plan
- Work with senior leadership on executive communications to internal and external stakeholders
- Formulate and implement public relations strategies, select and manage communications with external agencies as well as develop media-marketing strategies
- Provide strategic input and direction for the brand, developing style guides, templates, and other materials, develop branding material while keeping the company's vision, mission, and objectives in mind; and advising internal and external stakeholders on issues relevant to the brand
- Responsible for competitor and customer insights analysis
- Provide assistance on product development, pricing and new product launches
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