PhonePe - Manager/Lead - CRM

PhonePe India's leading digital payments platform is looking to hire a CRM Lead.

The candidate will be responsible for developing and planning the CRM charter at PhonePe.

The role will build an effective email, push and SMS marketing strategy with a focus on driving conversion and consumer retention.

Responsibilities :

- Plan and deliver CRM strategies that drive consumer conversion, retention and loyalty and generate increased transactions on the app.

- Work with the Business and Category Heads to close the CRM plan.

- Work closely with the product teams to suggest new additions and improvements to the product.

- Brief designers and copywriters on creatives and messaging

- Work on A/B testing and optimizing of all CRM campaigns;

- Monitor and report campaign effectiveness: open rate, CTR, cost per acquisition, conversion, and more

- Optimize CRM strategies as needed to improve performance.

- Ensure the consumer contact database is segmented effectively for CRM communication;

- Cross-functional collaboration, including working with internal stakeholders;

Requirements :

- Qualified candidates should have 8-10 years of relevant experience in a CRM role.

- Should be comfortable building and analyzing monthly performance reports

- Experience with CRM tools a must.