PhonePe - Head - Brand Communications

Head - Brand Communications

PhonePe is India's largest transactions platform built on payments. It is the crusader of UPI payments and a proud contributor to the hypergrowth of the world's most advanced payments system.

We are leading the narrative on mobile payments which will change the way people manage their money on the go.

We want to make digital payments so easy, safe and universally accepted that people never feel the need to carry cash or cards again.

We see ourselves facilitating this change, through technology at scale, positive disruption, and dogged customer centricity.

PhonePe started in 2015 and has achieved many milestones in the last 3 years and is rightly India's Payments App.

Culturally, as a team, we learn fast, fail fast, act to impact, run lean and collaborate to bring out excellence and intellectual honesty in each other.

Job brief :

We are looking for a seasoned Brand Marketing generalist to help us build and augment our brand across all our consumer touch points. You- ll work closely with function leaders of our organization to find what makes us compelling and unique, help craft our brand story and tell it to the world. If you are an entrepreneurial spirit, hungry to learn and perform, bring structure to chaos and are the right mix of strategic and creative

You will be stimulated by an environment of ownership, trust, responsibility accompanied by a sharp direction and agility.

Responsibilities :

- You will be focusing on building and firing various Brand marketing engines and driving the bar high on competencies, creative caliber, and outcome.

- Shape and communicate our vision and mission

- Align Brand marketing activities closely with the corporate vision

- Help define, own and run Marketing plans and go-to-market strategies

- Leverage Insights, Digital/ Social and Media pillars to drive result oriented and talk-worthy campaigns

- Manage a team of 1-2 internal resources and various external partners

- Identify and Recruit valuable external agencies/ partners for specialized tasks

- Lead creative development to motivate the target audience to - take action-

- Connect the dots between our online and offline presence and drive a cohesive brand experience

- Contribute to the Brand and Marketing Playbook

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets, and competitors- activities

- Oversee new and ongoing marketing and advertising activities

- Monitor product distribution and consumer reactions

- Handle special projects and deliver on them with speed and agility

- Improve efficiencies and optimize for effectiveness

- Stay keen on adding skills, self-learning and development while grooming the younger members of the team

Requirements :

- Valuable experience in Brand marketing roles at consumer Internet start-ups

- Proven abilities as a Team Manager and a cross-functional collaborator

- Proven ability to develop result-oriented brand and marketing strategies and communicate recommendations to executives

- Experience in understanding and decoding consumer behavior and cultural codes

- Excellent understanding of the integrated marketing communications and media vehicles

- Strong analytical skills partnered with a creative mind

- Data-driven thinking and an affinity for numbers

- Outstanding communication skills

- Up-to-date with the latest trends and marketing best practices

- PG Degree in Marketing