Philips - Marketing Manager/Regional Trade Shopper

Regional Trade Shopper Marketing Manager

About Philips :

- Philips India Limited is a subsidiary of Royal Philips of the Netherlands, a diversified technology company, focused on improving people's lives through meaningful innovation in the areas of Lighting, Healthcare and Personal Health.

- The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare.

Role Overview :

- Plan and implement trade marketing activities for a specific Business (product portfolio) on national level. Analyses the national sales data, act on it and report to the region

- Implement the trade marketing tools for use on regional level.

- Support and implement trade marketing actions, defined on regional level. Contribute to the definition and realization of trade marketing actions on regional level.

- May be involved in category management.

Illustrative Responsibilities :

- Develop, implement, maintain and improve trade marketing tools, allocate the necessary budget and guard the service level agreements with the supplier, in order to be able to gather distribution and sales information or to get incentive programs in place.

- Define the objectives, the activity plan and the budget (incl. MarCom deliverables) for the appointed channels, taking into account the business plan and marketing strategy.

- Define and formulate observations and recommendations for new activities through analysis of sales data and through monitoring the success of the trade marketing activities

- Initiate and realise local or regional trade marketing actions and promotions on the basis of the recommendations, in consultation with business management and marketing communications, in order to optimize stock levels in the chain, to stimulate sales-out and loyalty of the distribution channel.

- Initiate activities to expand the seller base, so to increase the channel coverage and market penetration and gain market share.

- Joint responsibility for Market Share development, topline and profitability for all Male Grooming propositions.

- Drive brand preference, drive conversion and increase in house share.

- Responsible for developing a Local Shopper Activation Plan and a category vision for relevant channels.

- Closely cooperate with Key Account Managers in the Market to realize sales targets at key customers.

- Managing, tracking, and evaluating the budget to deliver effectiveness for in-store activation, both on- and offline.

- Owning instore and online excellence processes to drive brand preference, increase conversion and basket size.

- Developing and executing integrated management framework of attracting, training, motivating, and retaining promoters and merchandisers.

- Drives continuous improvements applying LEAN

Behavioral :

- Daily demonstration of the highest level of Philips Leadership competencies and 4 behavior

- Minimum requirements - Full time MBA Diploma

- 2 to 6 years experience in Sales, Trade Marketing

- Should be open to travel

Competencies :

- Knowledge and experience of Trade Marketing disciplines and development of promotional merchandise and POS materials

- Understanding of the market and trade marketing solutions

- Experience of managing budgets and maximizing ROI

- Communication skills and ability to build strong relationships with both internal and external stakeholders

- Commercial talent with orientation towards goals

- Dedicated, enthusiastic, proactive

- Ability to read, analyze, and interpret general business reports

- Ability to write reports and to effectively present information to key stakeholders