Senior Manager Human Resources at PharmEasy
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Pharmeasy - Senior Manager/Manager - Marketing Business Finance (3-6 yrs)
About PharmEasy :
Launched in 2015, PharmEasy is pharmacy made easy & now a Unicorn !Started with the sole purpose of making healthcare accessible and affordable to all, PharmEasy today is India's leading and most trusted online healthcare aggregator in the country. We help patients connect with local pharmacy stores and diagnostic centres to fulfil their extensive medical needs. We believe that everyone should have access to good health. Thus, through our services, we ensure you get access to the best and most genuine health products, with the highest savings in the shortest time possible.
- Tracking marketing spend effectiveness for the largest e-commerce platform in the country
- Partner the marketing, retention & growth teams for business deliverables
- Ensure tight budget controls on spends
- Develop mechanism to track ROI -
- Pre-post scheme analysis
- Consumer life-time value analysis
- Comparison of different marketing schemes / channels
- Drive analytics around different modes of marketing spends viz. ATL, Digital, Alliance, Retention initiatives, Wallet spends etc. and present deep dives for management review & decision making
- Track & drive discussions to optimize CAC, CPR & other marketing KPI's etc.
- Lead discussions from finance with all vendors on commercials, payment period, credit limits
- SPOC for marketing team for payments, vendor discussions etc.
- Track & highlight key inputs from marketing dashboards
- Ensuring financials & MIS reconciliation of marketing spends
- Lead discussions to optimize marketing spends & develop mechanism for tracking of spends
- Cross pollination of spend initiatives across the group