PharmEasy - B2B Marketing Role - B2B Business Vertical

B2B Marketing - B2B Business Vertical

Pharmeasy B2B Vertical

Pharmeaasy's B2B Vertical is a group company of PharmEasy is India's leading pharmaceutical distribution company that is modernising and digitising India's fragmented pharmaceutical supply chain. Started with the sole purpose of making healthcare accessible and affordable to all, TheB2B Vertical is today is one of India's most trusted pharmaceutical distributors in the country. We help local pharmacies and pharmaceutical companies to create a strong supply chain relationship through our capabilities. We believe that everyone should have access to good health. Thus, through our services, we ensure you get access to the best and most genuine health products, with the highest savings in the shortest time possible.

About the Role :

As a leader for the marketing team, this individual will be developing and implement strategies to formulate and implement marketing campaigns resulting in growth and retention objectives and also manage end-to-end strategic partnerships. The individual will also play a key role in aligning various key stakeholders from other functions and managing monthly and quarterly launch & engagement events.

Roles & Responsibilities:

- Oversee the development of compelling creatives focused on various campaigns (online & offline both) & run the campaigns end to end

- Manage the full scope of the inbound marketing funnel to drive awareness, engagement, conversions and sales

- Maintain & update the websites

- Create a content strategy that's pertinent to the stakeholders

- Optimize campaign performance through creative testing optimization; ensure that all programs have measurable response rates, conversion rates, positive ROI and track lead generation goals.