Phablecare - Growth Head/Lead - Marketing

Company & Position Description: Growth Head - Phablecare

Who are We?

Phable, a three-year-old health tech start-up, is focused on serving patients with chronic lifestyle diseases, namely diabetes, hypertension, thyroid, and cholesterol to manage their disease better and doctorstreating such patients to ensure better treatment outcomes.

The Phable Mission

- The Phable team is on a mission revolutionize how chronic diseases are managed in India. Phable believes that with a combination of technology, expertise, and nudges (timely information and guidance) it is possible to help chronic disease patients and doctors ensure better treatment outcomes and help sufferers 'stay on top' of their ailments, enhance the quality of life and in the longer run reduce the financial burden of chronic diseases.

- The Phable App / platform is at the conjunction of several mega trends in health care and consumer retail - Tele-medicine, Big Data and Analytics, EMR and e-commerce.

- The Core functionality of the Phable App allows patients and doctors to connect over vital parameters that indicate the treatment and disease progression. Basis information that is updated regularly, the Doctor is able to remotely monitor every patient under his or her care and intervene appropriately.

- To enable this real time visibility of data for both patients and doctors the company has built the world's largest integration with medical IoT devices. The product allows a single destination (Phable App) to store and analyze a range of data automatically pulled-in from devices, self-input data by the user as well electronic medical records (EMR) of doctor.

- In addition to the core functionality offered by the App, the company offers a host of curated secondary services that help in treatment, management of disease and make the associated lifestyle easy and convenient. In addition to providing relevant services to the Phable users, these services also provide an additional source of monetization of Phable App.

- Today the company has over 7000 expert doctors available on the platform. With more doctors getting added the App platform allows patients and caregivers to stay connected with their 'own' (current) doctors or discover new expert doctors from whom they can seek help.

- The company has seen strong initial traction in acquiring ~ 7000 doctors and 1,250,000 patients / caregivers to its ecosystem. This success has allowed the company to attract funding from leading venture capitalists as well as health care companies. In addition, the company has tie-ups with leading device manufacturers, hospital chains, insurers and e-pharmacy and diagnostic chains.

- To meet the growth ambitions of the company, the team would like to in the next 2 years scale the platform to serve 60,000+ doctors and 10 million+ chronic disease sufferers.

The Work Environment

- Phable is a fast paced dynamic yet employee friendly organization. Given the stage of the organization and the scorching pace of growth it offers employees an opportunity to make an impact on the health care industry.

- As a senior member of the team, you would also have a chance to work closely with visionary founders and be guided by them and have great learning opportunities. The team is smart, open, and collaborative is constantly seeking ways to do things better.

- Work contributions and impact are recognized and rewarded. The company focusses on the mental and physical well-being of the employees.

Growth Lead - Phablecare

- The Growth Lead will have an opportunity to build and scale company's revenue verticals and create a sustainable growth strategy.

- Phable's success depends on successful implementation of all revenue pipelines and effective collaboration with the marketing and sales functions.

Responsibilities:

- Scale product offerings with an emphasis on revenue growth, operational efficiency, and speed of execution.

- Develop and execute a go-to-market strategy that ensures the company exceeds its revenue goals.

- Work with marketing team and maximize the effectiveness of advertising investments.

- Effective lead management to avoid any leaks and effective utilization of CRM tool for better efficiency & management.

- Use analytics effectively and accurately interpret data to enhance the customer's experience and increase revenue & CLTV.

- Monitor the revenue pipeline and leads, adjusting as necessary to create sustainable growth

- Establish both short-term results and long-term strategy, including revenue forecasting

- Monitor the strategies and processes across the revenue cycle from customer acquisition to engagement to success

- Oversee all channel/partner development - adding new sales channels and 3rd party resellers and partners

- Drive a "lean startup" style environment of constant experimentation and learning

- Leverage customer research (quantity and quality) to provide strategic leadership for brand architecture and positioning.

The Right Candidate

- The right candidate would have the intellectual fire power, energy and leadership values and be keen to make a significant impact In and on a fast-paced start up.

- The ideal candidate would have 8-10 years or more in growing businesses and generating exceptional revenue growth with leading consumer goods or services organizations or startups.

In addition to a strong track record

- consumer focus and empathy,

- comfort with numbers,

- inspire & drive teams across verticals

- an ability to channel and inspire creativity and delivery from an extended team of marketing, sales, channel partners, etc. and

- an ability to work together with a team of people with diverse skill sets in furthering company's revenue growth

- The above all would define the right candidate and help him or her deliver successfully in the role. An MBA or equivalent from a top tier school would be desirable but not essential.

Compensation:

- The compensation would be competitive.

- An opportunity to create wealth through stock options (ESOPs) is definitely on offer