P&G - Trial Channel Manager

Description of the role :

Overall Job Objective (Purpose) :

- Deliver Brand Wise Trial Plans By-Program, via Strong Executional Excellence.

- Manpower Management of Distributor DTC organization & Coordinate in-market execution including Brand Toolkit Adherence.

- Manage Execution Budget, Stock Planning Basis Trial Plans and Ensure Financial Stewardship (including Claim Management) across Brands and Programs.

- Drive Targeted Local Activation Programs through Festivals and Events, improving Key Consumption Periods and/or How High is High Programs.

- Monitor and Report Competitor Activation/BTL Programs and execute Defense Plans in coordination with Central Team

- Supervise Trial and Man Days delivery and other critical metrics along with the Distributor DTC Team including attending regular drumbeat meetings with Distributor Owner.

- Responsible for driving ongoing training and capability calendar of Trial Organization along with Distributor Partners

- Ensure the highest standards of Controls and Stewardship across; distributor and agency partners, on-ground execution team; Back-room operations and depot systems

Qualifications :

Requirements (skills / experiences) for the role :

- A Graduate (Degree in Science/Business/Commerce/Arts) or equivalent Degree preferably from Local University.

- Minimum of 2+ years of relevant activation experience across Sales promotion, Consumer Activation or other BTL Executions preferably in FMCG Sector.

- Passionate about implementing defined structure & processes with perfection and strong operating field.

- Forward thinking & the ability to adapt and course-correct as needed, while also maintaining a clear sense of business objectives.

- Outstanding communication & relationship skills including collaborate cross-functionally both horizontally and vertically.

- Strong analytical skills, ability to deduce root cause & propose meaningful recommendations.

- Driven leader who approaches things with a sense of urgency.