Category management & Brand Awareness

- Lead the category with thought leadership and gear up business for market challenges

- New product opportunity basis market mapping and execution by liasioning with business head, supply chain, finance and technical.

- Developing long term strategy for Personal Mobility Category to be future ready in conjunction with developing technology and environment norms

- Analyzing data & insights to determine industry and consumer trends

Segment focus on developing volume/market share

- Drive Automotive - Personal Mobility and core brands focus and portfolio rationalization to optimize volume/ market share/ EBITDA

- Monthly product/sku/category wise sales trend analysis and driving distribution basis co-ordination with sales, supply and procurement team

- Identify market opportunity to become formidable No.1 or 2 player in given space of category

Key Accountabilities:

To create Brand & Product awareness

Pricing ownership

- Understand and drive price realizations across the value chain and consumer/retailer/distributor.

- Recommendation of trade schemes and price changes basis cogs/competition price movements/revenue target

Topline volume & bottom line EBITDA delivery for the Personal Mobility category

- Co-ordination with sales team for volume delivery

- Ownership and execution for schemes/pricing/EBITDA for Personal Mobility category

- Product brand communication/visibility for Personal Mobility

- Activation for Personal Mobility brands to create brand and sales impact in market

- Creating and executing segment wise communication modules for Automotive Products

Prepare and execute category business and brand plan

- Generate Consumer insight based category plans

- Drive sales volume & profitability of portfolio as per objective

- Drive Sales volume & profitability of Focus products / pack as per objective

- Distribution/Outlet penetration for category/key products as per objective

- Driving the strategic price positioning of category as per business and brand plan

- Ensure Quality and impact of brand

Company URL : https://www.pli-petronas.com/

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