Marketing Manager - Luxury/International Brands

Know about Pernod Ricard

- Globally, Pernod Ricard is the world's co-leader in wines and spirits with consolidated Sales of - 8,682 million in 2015/16. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions. The purchase of part of the Seagram businesses (2001), acquisitions of Allied Domecq (2005), and Vin&Sprit (2008) have propelled the Group to the leadership position in the industry.

- Pernod Ricard employs a workforce of approx. 18,000+ employees spread over 80 countries worldwide. This committed team of professionals has helped the company scale new heights and acquire an exceptional record of building brands over the years. The corporate strategy driving this unprecedented growth is based on a central pillar - 'innovation and premiumization' & 3 key values: entrepreneurship spirit, mutual trust, and a strong sense of ethics.

About Pernod Ricard India - Pernod Ricard India (P) Ltd. is a fully owned subsidiary of Pernod Ricard International and is the fastest growing and most profitable multinational alcohol beverage company in India delivering close to 45 Million cases of quality products to it's consumers across the country, over the last financial year.

Brand Portfolio - With leading brands in each category, Pernod Ricard holds one of the most dynamic and premium portfolios in the industry led by Indian whiskies such as Royal Stag, Blenders Pride, and Imperial Blue, and a wide range of Scotch whiskies that includes Chivas Regal, Seagram's 100 Pipers, Ballantine's, The Glenlivet, Royal Salute and Jameson Irish whiskey.

Some of the eminent brands in the white spirits category include ABSOLUT vodka, Havana Club rum, Jacob's Creek wine and Nine Hill wines, Fuel Vodka, Martell cognac, Beefeater gin, Kahla and Malibu liqueurs, Mumm and Perrier-Jout champagne.

Pernod Ricard India is recognized as an industry leader with various recognitions and achievements that help the company deliver quality products to the consumers. It operates through more than 30 bottling plants and has two distilleries at Nasik (Maharashtra) and Behror (Rajasthan), apart from its own winery at Nasik. The Nasik unit is one of its kinds with integrated risk management and zero pollution state-of-the-art facility. In 2016, the Nashik and Rocky units have been recognized by the Frost & Sullivan's Sustainability 4.0 Award for effective deployment of Sustainable Development Practices. The two units - Nashik and Rocky have also become the first winery and the first alcobev unit respectively to receive the FSSC 22000 certification.

PR India is a socially responsible organization with an established track record of CSR. Today, the company embraces three priorities in the area of social responsibility and sustainability: responsible drinking, environmental ethics and development of cultural initiatives.

JOB SUMMARY

- To strategize, develop and execute marketing and branding plans for International Brands & NPD for the Zone in collaboration & under the guidance of the ZMM.

- Bring innovation to marketing activations, merchandising and field marketing activities in the zone in alignment with National Trade Marketing & Zonal marketing teams within the budgets resulting in enhanced measurable effectiveness

KEY RESPONSIBILITIES

1. To develop a suitable marketing strategy and action plan consistent with the share and volume objectives of the business.

2. To liaise with the larger regional marketing teams in order to ensure that regional marketing and promotional activities are consistent with the overall brand image and values.

3. To actively ideate and execute activations for premium consumers based on in depth research of the consumer mindset.

4. To monitor the field marketing budget for its effective utilization and undertake course-correction if required.

5. Develop and implement a suitable merchandising strategy for the market - in consultation with the Marketing Managers for the entire portfolio of products and brands.

6. To liaise with the national sales teams to ensure effectiveness of consumer promotions, develop appropriate benchmarks and implement a framework for assessing the effectiveness.

7. To manage relationships with appropriate agencies and key accounts for organizing events consistent with the company's/ brand's image in the course of conducting various consumer/ trade promotions.

8. Assist in and co-ordinate national level market research activities in co-ordination with various stakeholders.

9. Work closely with the NTM and brand/ marketing team to champion and manage the zonal and local marketing and promotional activities. Provide strategic value to the brand ensuring it reaches the target segments quickly and effectively; thereby consistently maintaining the national and international brand image.

10. Translate National brand strategy on NPDs & BIO brands into relevant zonal activation, setting and overseeing brand / portfolio promotion strategies resulting in enhanced measurable market effectiveness. Cascading the same to respective region & channel marketing team members & ensure effective execution on ground.

11. Liaise with the Regional & Channel (Key Accounts + Banqueting) Marketing teams to ensure effectiveness of consumer promotions, develop appropriate benchmarks and framework to assess the effectiveness, ROI and cost benefit of the marketing spends.

12. Co-create (with ZMM & other marketing managers) and maintain a calendar of Marketing Activation Plan for the BIO & NPD portfolio in zone, driving the rigor on the Activation plan ensuring execution as per calendar plan in BDP. Monitor the marketing budget for its effective utilization and undertake course-correction if required.

13. Lead and execute new product development and launching strategies, packaging, printing technologies etc through consumer insights derived from market research, competitive mapping and other market intelligence.

14. Monitor monthly volume and industry performance to generate accurate and meaningful insight about consumers & categories

Key Performance Index:

1. Drive the Marketing Activation Calendar: (MAC) through BDP framework

2. Develop and build Retail Visibility & Merchandising Capabilities

3. Develop an activation/execution program

4. Coach and mentor the field marketing & territory marketing team members in BIO & NPD marketing

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.