Pernod Ricard India - Manager - Brand Extensions

JOB SUMMARY

Product and Business Development for Brand Extensions (non-Alcobev)

KEY RESPONSIBILITIES

- Product Development: Develop Brand Extensions (Products & Services) in various categories from idea to launch in coordination with various functions

- Network Development: Develop a strong partner network of vendors, bottlers and distributors. Manage Brand Licensing Consultants and Master Franchisers

- Operations & Governance: Develop and establish systems & processes for - Sales & Operations, Compliance with Regulatory, Legal, IP, Quality and Commercial requirements

- Sales & Marketing: Develop and execute sales and promotion strategies for Brand extensions. Work with Distributors, Franchisees, Master Franchisers and Brand Licensing Consultants. Manage team of DSE (off-rolls). Tie up and manage Key Accounts - MOT, Institutional and HORECA.

INTERACTIONS

INTERNALLY:

- Brand Marketing, Region Sales & Marketing, Procurement, Supply Chain, Financial Planning, Legal and Quality

EXTERNALLY:

- Vendors, Bottlers, Distributors, Merchandisers, Brand Licensing Consultants, Master Franchisers and Key Account Customers

KEY PERFORMANCE INDEX

1. Sales Turnover

2. No. of Tie-ups

3. No. of Products launched

PROFILE DETAILS

QUALIFICATION:

- MBA, Tier 1-2 MBA institute

EXPERIENCE (Please specify in case there are any preferred industries):

- Total 8-12 years of product/ category development & management experience with minimum last 5 years of Sales/ BD experience. FMCG background preferred particularly from non-alcoholic beverage industry. Franchise and vendor management experience will be a plus.

BEHAVIOURAL SKILLS

- Negotiation skills

- Exceptional social and communication skills, well groomed, with a pleasing personality

- Self-starter with high energy, enthusiasm and confidence

- Flexible and creative

- Willing to travel extensively

- Good inter-personal skills and ability to liaise across functions and levels

- Good presentation and analytical skills

- Ability to work with minimum instruction and supervision