Performance Marketing Specialist - Internet/Online

Roles & Responsibilities:

- Drive campaigns from planning to execution and beyond to meet key performance metrics

- Constantly optimize marketing activities to improve return on investment

- Allocate budgets and analyze and recommend modifications to ad spends

- Collaborate with marketing teams to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best

- Test new channels and trends (such as voice search, Augmented Reality, Virtual Reality, Digital Out of Home, etc.)

- Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers

Requirements:

- 7- 10 years of experience into Growth Marketing (Performance Marketing)

- Someone who has used Attribution tools like Appsflyer or Tunes and must be from an Analytics background.

- Candidates should have worked on a project with millions of users and should have handled a budget of 3-4 crores on a monthly basis.

- Should have also handled a team in the past