Performance Marketing Specialist - IIM/ISB/MDI/FMS

5 - 10 Years

Bangalore

Posted 5 years ago

#Marketing #FMCD Marketing #Digital Marketing #Performance Marketing #Affiliate Marketing #Programmatic Marketing #Web Analytics #Campaign Management #Email Marketing #SEM / SEO #Online Marketing

Performance Marketing Specialist - IIM/ISB/MDI/FMS Batch (5-10 yrs)

- Good knowledge on both Paid media & SEO

- Paid Media : Should be well versed in handling Adwords/FB BM/DBM or equivalent programmatic tool/ Affiliates/Mobile ads with respect to APPs etc.

- Good knowledge on web analytics tools (GA, Omniture or Core metrics)

- Good knowledge on data management techniques and effective utilization of the same on campaigns.

- Good knowledge on feed management (GMC) for multiple channels

- Good knowledge on managing display campaigns (both auction and reserved)

- Should be well aware of industry rate benchmarks etc.

- Should have an experience in managing any DMP platform or good experience in managing email/sms campaigns for ecommerce.

- Google knowledge on Attribution models (Online, Omni etc.)

- Should come up with creative marketing ideas on ongoing basis

- Should be updated with the latest trends, technologies, new betas from top publishes etc from the industry and implement best practices for our brands.