Performance Marketing Role - Travel/Hospitality (8-12 yrs)
Industry - Travel / Hospitality
Category - Sales & Marketing
Job Type - Permanent
Job Description :
- As a Performance Marketing Specialist, the incumbent will be responsible for overseeing the performance of various digital campaigns across different channels and platforms. The primary focus will be on maximising campaign efficiency, optimising key performance indicators (KPIs), and driving results through data analysis, insights, and strategic recommendations.
Our client is the largest property site in India, providing a platform for buyers & sellers to locate properties of interest & source information on real estate that can be of use to all.
The Key responsibilities are as follows:
- Campaign Analysis and Optimization:
- Monitor and analyse the performance of digital campaigns, including but not limited to paid search, social media, display advertising, email marketing, and other digital channels like Programmatic media, Affiliates, Bing, etc
- Identify opportunities for campaign improvement, targeting, and audience segmentation based on data insights
- Implement A/B testing and other optimization techniques to enhance campaign performance and ROI
- Monitor test results and recommend improvements based on data outcomes.
- Set up Conversion Tracking and Goal Measurement
- Data Management and Reporting:
- Collect, organise, and analyse campaign data to provide clear and actionable insights
- Ability to manage, analyse and present data to the business team for trends and business growth
- Develop regular reports and dashboards to communicate campaign performance to management and other team members
- Use analytics tools and platforms to track campaign metrics and key performance indicators (KPIs)
- Managing Budgets:
- Assist in managing digital marketing budgets, ensuring optimal allocation of funds across different campaigns and channels.
- Monitor budget spend and make recommendations for adjustments as needed to optimize performance
- Competition Monitoring: Conduct regular competitor analysis to benchmark campaign performance and identify areas of improvement.
- Stay abreast of industry trends, new technologies, and best practices in digital marketing and campaign performance management.
- Bachelor's degree in marketing, Business, Analytics, or a related field.
- Proven experience 8 to 12 years in digital marketing, campaign management, or performance analytics.
- Familiarity with advertising platforms like Google Ads, Facebook Ads Manager, Affiliates, Programmatic Platforms, Bing and other biddable and non-biddable platforms, etc.
- Strong analytical skills with expertise in data interpretation and reporting.
- Proficiency in using digital marketing analytics tools such as Google Analytics, Adobe Analytics, etc.
- Experience with A/B testing and conversion rate optimization (CRO) methodologies.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Ability to multitask and work in a fast-paced, dynamic environment.
- Detail-oriented with a focus on delivering quality and impactful results.
- Certifications in digital marketing analytics and related fields (optional, but a plus).
- Leading the digital and performance marketing activities along with a team at one of the biggest property site firm in the country
- Market leading remuneration
To apply online please click the 'Apply' button below.