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09/10 Snehal Mandaokar
Co-Founder & CEO at Toran Global

Views:2140 Applications:107 Rec. Actions:Recruiter Actions:0

Performance Marketing Role - Retail/eCommerce (4-8 yrs)

Bangalore Job Code: 752020

Position: Performance Marketing

Location: Bangalore


Scope of the role:

The Performance Marketing Manager will spear head all performance led digital campaigns for e- commerce. 

- Core functions include plan & manage for overall digital media channels against the targets set by business. 

- Should completely own the paid media business targets and review the same periodically.

Key Roles and Responsibilities:

- Plan overall marketing strategy, Devise communication approach for all digital channels

- Plan overall digital channels mix (basis visitor traffic, conversion rates, ROAS etc.)

- Execute and manage all paid media campaigns directly and in liaise with internal and external stake holders

- Mange & improve organic traffic through good SEO work

- Measure all campaigns effectively and report on weekly/monthly basis

- Optimize campaigns ongoing with defined CPT & ROAS benchmarks

- Make periodical reviews to teams and internal stake holders

Key Skills:

- Good knowledge on both Paid media & SEO

- Paid Media: Should be well versed in handling Adwords/FB BM/DBM or equivalent programmatic tool

Affiliates/Mobile ads with respect to APPs etc.

- Good knowledge on web analytics tools (GA, Omniture or Core metrics)

- Good knowledge on data management techniques and effective utilization of the same on campaigns.

- Good knowledge on feed management (GMC) for multiple channels

- Good knowledge on managing display campaigns (both auction and reserved) - Should be well aware of industry rate benchmarks etc.

- Should have an experience in managing any DMP platform or good experience in managing email/sms campaigns for ecommerce.

- Google knowledge on Attribution models (Online, Omni etc.)

- Should come up with creative marketing ideas on ongoing basis

- Should be updated with the latest trends, technologies, new betas from top publishes etc from the industry and implement best practices for our brands.

Women-friendly workplace:

Maternity and Paternity Benefits

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