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22/06 Avinash Dudhekula
Lead at CareerNet Consulting

Views:77 Applications:27 Rec. Actions:Recruiter Actions:0

Performance Marketing Role - Internet/Online (3-5 yrs)

Bangalore Job Code: 1114446

- Develop a deep understanding of users and online user behaviour and manage paid user acquisition across marketing channels

- Strategic media planning at a category-level, set-up, execution & optimization of performance marketing campaigns

- Drive campaigns from planning to execution to meet key performance metrics.

- Performance analysis of campaigns at an overall, channel, audience and communication level

- Apply customer and channel insights to inform and evolve our customer segmentation strategy for omni-channel growth

- Manage all efforts and goals on organic and digital paid media: SEO, SEM, Display, Paid Social, Affiliate, Direct buys, Programmatic, Marketplaces etc.

- Develop performance reporting frameworks, attribution models, analytics, and ROAS tracking for our paid marketing

- Work with the design and content teams to develop best-in-class marketing campaigns optimized for conversion, relevance and customer preferences

- Create & drive strategy with the right prioritization of initiatives to deliver the highest returns on marketing spends

- Acquire insights in online marketing trends in the industry , best practices and keep strategies up-to-date

- Collaborate with internal stakeholders and founders to understand business context, goals and align performance marketing plan to achieve business results

Required Skills/Abilities:

- Proven experience in building and scaling performance campaigns (preferably in the D2C/ e-commerce) and media planning for online media mix

- Growth mindset, ability to multi-task, work in a collaborative, cross-functional environment

- Well versed with PPC advertising, social, programmatic, marketplaces ads (Amazon, Flipkart, Myntra etc.), SEO

- Analytical and creative thinking, with strong data interpretation skills for channel specific metrics and KPIs

- Excellent working knowledge of web analytics tools and the ability to consolidate and analyse data from multiple sources

- Feed management on GMC

- Experience working with visualization tools such as Google Datastudio, Tableau etc.

Women-friendly workplace:

Maternity and Paternity Benefits

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