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21/04 Garvita Gupta
Lead Consultant at Talentiser

Views:634 Applications:201 Rec. Actions:Recruiter Actions:92

Performance Marketing Role - Internet/Online (2-8 yrs)

Gurgaon/Gurugram Job Code: 1251063

Performance Marketing


- Develop a deep understanding and knowledge of products, audiences & buyer personas Leverage paid channels to drive top funnel, lead velocity and merchant conversions.

- Use data-driven marketing strategy to identify trends/patterns and opportunities for innovation, and make optimization recommendations across the buyers journey.

- Explore new channels for customer acquisition.

- Measure, track and report on performance marketing efforts through structured dashboards.

- Lead, motivate, mentor, and grow the performance marketing function within the marketing team managing full stack of Paid Advertising - SEM, Display, Content Marketing, Emailers, 3rd Party Ads, Native advertising, LinkedIn, Facebook etc.

- Owning the complete end-to-end setup of paid search and online advertising campaigns.

- Building strategies and oversees optimization and measurement of B2B acquisition, cross-sell initiatives, and remarketing in order to deliver incremental sales, and enable consumer loyalty.

- Monitoring and controlling all costs that are associated with business-wide digital marketing campaigns, initiatives, and pilot projects.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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