Principal Consultant at Talent Leads Consultants
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Performance Marketing Role - FMCG (6-15 yrs)
- Design & Implement digital marketing communications for Traffic, new user acquisition, return on AD spends.
- Developing road maps to ensure eCommerce portfolio is executed well across all businesses
- Tracking and monitoring performance for all digital content projects, Utilizing web analytics to improve business performance
- Managing storefront & working closely with tech teams to innovate for better conversion.
- Research and discover new trends and technologies in order to improve website performance
- Managing digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media
- Maximizing sales across the company's online product range
- Ensuring that the website delivers a great customer experience; ensuring content is engaging
- Liaising with the inventory and purchasing teams for newly available stock to advertise
- Working with brand teams to digitally propagate brand creatives in the best manner to achieve results.
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