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21/12 Anjali Prasad
Senior Talent Acquisition at Zyoin

Views:402 Applications:146 Rec. Actions:Recruiter Actions:4

Performance Marketing Role - FMCG (4-6 yrs)

Bangalore Job Code: 875236

Opening in a FMCG company for Bangalore location.

Qualification: MBA from Tier1/Tier2 college

Please find below the JD:

Key Skills: Understanding of technology, Understanding of digital concepts like SEO, web analytics, digital content platforms and AI Data analytics skills, Visualization, and creative skills

Job Description:

The role expects you to :

- Performance Marketing

- Campaign Execution & Management

- Affiliate Management

- Marketplace Ads Management

- Web Analytics & Reporting

- E-mail Marketing

- Online Merchandising

- Copywriting

- Website Design & Development

- E-commerce Sales & Operations

- Team Management

- Negotiation

The job entails :

1. For the brand website

- Optimise and run site and campaigns

- Drive imagery and sales

- Website management

- SEM

- Building marketing funnel

- Customer communication (chat, calls management)

- Identify trends

- Analyse the efficiency of campaigns

- Data mining

2. Experience Designing

- Insights for building experience

- Run surveys, test, iterate and improve

- Researching the pain points

- Implementing insights

3.Support, Report and Liaison

- Working closely with content and digital asset developer

4) Media Planning

- Understanding of media buying

- Able to allocate budgets for campaigns across various platforms

- To evaluate and track the spends done by the agency

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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