Senior TA at Zyoin
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Performance Marketing Role - FMCG (3-8 yrs)
We are looking for someone to help us with driving the user growth through new customers' acquisition for our apps.
Location: Bangalore, Karnataka, India
Experience: 3 to 8 years
Skills Required : Aps installs campaigns, Programmatic , ad attributions , Data Analysis, UAC, Facebook
Roles :
The responsibilities will involve :
- Driving App Installs in different customer segments using programmatic ad channels - UAC, facebook and other programmatic channels
- Analyzing the campaigns and identifying the gaps, evaluating the campaigns from cost efficiency perspective and optimizing the ROI for the campaigns
- Analyzing customer behaviors and latest trends and making continuous improvement in the creatives to target better CTRs and CPIs
- Devising multiple experiments to test different campaign strategies and creating funnel of campaigns/propositions to maintain user acquisition growth trajectory
- Maintaining the quality of the customers acquired and improving the campaigns to get loyal users.
- Working with product/data teams to create tools/propositions for driving scale through the campaigns
Desirable Skills:
- 3 to 8 years of experience in managing App Installs campaigns in programmatic ecosystem ( UAC, Facebook)
- Should have thorough understanding of ad attribution and tracking with mobile measurement partners - Ex Appsflyer
- Ability to analyze data from multiple sources and generate actionable insights
- Ability to manage multiple stakeholders ( internal and external ) and influence decisions
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