Performance Marketing Role - Entertainment Firm

This position is for one of our clients in the space of Entertainment. which has played a pioneering role in the arena of content ownership, aggregation, and distribution.

Responsibilities :

- Customer acquisition using digital marketing and advertising.

- Owns the Target ownership for new customer acquisition

- Work closely with SVOD Revenue Head to plan strategies for meeting revenue goals

- Directly managing online marketing channels including UAC, FB ,SEO, SEM, Social,Remarketing, Display & direct partnerships

- Monitor performance of each marketing channel; identify and implement opportunities for improvement. Test into new marketing channels; scale them if performance is in line with targets.

- Work closely with SVOD Revenue Head to plan strategies for meeting revenue goals

- Guide growth marketing team to create, manage and experiment with new user acquisition campaigns.

- Daily analysis of performance to optimize campaigns in the best way.

- Explore, identify, elaborate and pursue tech/API/feed integration solutions with the team to improve performance capabilities.

- Needs to have a strong analytical data-driven mindset. Responsibilities will frequently include analyzing overall data to identify trends and diagnose issues relevant to performance marketing

- Out-of-the-box thinker who is willing to take the risk and stay ahead of the curve in all things related to digital marketing.

- Needs to work closely with product/agency and other platform